As reside music occasions proceed to rebound from the COVID-19 pandemic, Apple Music has expanded its curation efforts into the reside music area.
The music streaming service has launched new live performance discovery options on Apple Maps and Apple Music, in keeping with an announcement on Tuesday (Could 16).
With these new options, Apple Music goals to boost the reside music expertise for followers and join them with their favourite artists.
The corporate says that its ‘international staff of professional curators’ has created over 40 new ‘Guides,’ every handpicking venues to expertise reside music in cities worldwide.
These Guides are accessible on Maps and permit followers to browse upcoming reveals instantly from the app by Shazam’s live performance discovery module.
The music recognition app launched the brand new function in March 2022, 4 years after it was acquired by Apple.
Shazam’s live performance discovery function offers live performance data and tickets on sale for upcoming reveals close by. This function makes use of live performance data from Bandsintown, an occasion advice platform.
Apple Music’s Guides are actually out there at apple.co/MusicVenues and featured cities embody Chicago, Detroit, Los Angeles, Nashville, New York Metropolis, and San Francisco in North America; Berlin, London, Paris, and Vienna in Europe; Tokyo, Melbourne, and Sydney within the Asia-Pacific area; and Mexico Metropolis in Latin America.
As well as, Apple Music additionally launched a brand new ‘Set Lists’ area, which offers a collection of main excursions, permitting followers to hearken to set lists from concert events and study in regards to the productions.
Accessible now at apple.co/setlists, the function permits followers to browse artists’ upcoming reveals of their space by launching Shazam’s live performance discovery module, which additionally leverages live performance data from Bandsintown.
The brand new options mark Apple’s newest transfer within the reside music area.
Apple Music revealed final week that its ‘Apple Music Reside efficiency sequence’ could be returning for its second season beginning Could 10.
Season Two kicked off with an unique efficiency by famous person Ed Sheeran on the Eventim Apollo in London to showcase his new album, – (pronounced “subtract”), in full for the primary time alongside a 12-piece band together with Aaron Dessner of The Nationwide.
The introduction of those new options heightens Apple Music’s competitors with Spotify.
The latter launched digital live performance listings in September 2020 in partnership with Songkick, the live performance discovery app acquired by Warner Music Group in 2017.
Two years later, Spotify began testing live performance ticket gross sales on to followers through a brand new ‘Spotify Tickets’ web site.
The competitors between Spotify and Apple Music within the reside occasions area highlights the rising significance of the reside music business post-pandemic.
Occasions big Reside Nation just lately reported a 73% year-over-year leap in first quarter income to USD $3.1 billion, whereas Ticketmaster noticed its income surge 43% YoY to $677.7 million, as ticket gross sales hit 145 million.
Music Enterprise Worldwide
