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Thursday, June 13, 2024

Apple Music, Deezer, TIDAL pull down viral AI ‘fake Drake’ track

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In yet one more signal that Drake’s megastardom is nowhere close to its finish after greater than a decade of topping the charts, the Canadian-born hip-hop artist has seen two new tracks go viral in simply the previous few days.

However hold on – these aren’t Drake tracks in any respect. They’re AI-generated spoofs, they usually’re the clearest signal but of the complications that AI audio instruments are beginning to trigger the music business.

As MBW reported earlier at present (April 17), one in every of these ‘pretend Drake’ tracks is an obvious authentic composition known as coronary heart on my sleeve, created by an ‘artist’ known as ghostwriter.

It options AI vocals replicating the voices of each Drake and The Weeknd. And it has, by way of the assistance of an unknown distributor, made its solution to quite a few streaming platforms together with Spotify, Apple Music, TIDAL, Deezer, SoundCloud, and YouTube/YouTube Music.

But over the course of at present, MBW has observed that three of those streaming platforms – Apple Music, Deezer, and TIDAL – seem to have pulled the monitor down.

UPDATE: As of 18.40 ET, round 3 hours after this story was first revealed, the monitor is now not out there on Spotify.

On the time of publication, coronary heart on my sleeve stays out there on YouTube/YouTube Music (the place it has over 231k performs).

It’s additionally nonetheless up on SoundCloud (127k performs), and Spotify – the place it’s now surpassed 625k performs, whereas doubling its month-to-month energetic person depend inside 24 hours (see under).



What’s not fully clear proper now could be why the monitor has been pulled down by Apple Music, Deezer, and TIDAL.

An apparent reply may be because of a copyright criticism from a music rightsholder. However the copyright possession of an authentic composition utilizing AI-generated vocals that ‘borrow closely’ from the voices of established superstars is… sophisticated.

Particularly if, as on Spotify, the uploaded metadata of the monitor doesn’t point out the names of mentioned established superstars.

Ghostwriter’s monitor does point out Drake and/or The Weeknd, nonetheless, on YouTube, SoundCloud and TikTok.

Certainly, ghostwriter’s self-uploaded video clips on TikTok, all that includes the track, have now cumulatively racked up more than 15 million plays.


One in every of ghostwriter (Ghostwriter977)’s uploads on TikTok has 9.9 million performs

If a copyright criticism is chargeable for triggering the takedown of coronary heart on my sleeve on Apple Music and so forth. it might doubtlessly have one thing  do with the well-known recorded ‘tag’ of producer Metro Boomin’: “If younger Metro don’t belief you, I’m gon’ shoot you.”

That tag, voiced by Future, has appeared on multiple popular modern tracks together with Kanye West’s Father Stretch My Palms Pt.1, Drake & Future’s Jumpman, Migos’ Unhealthy and Boujee, Huge Sean’s Bounce Again, and 21 Savage’s asmr.

It can be heard initially of ghostwriter’s coronary heart on my sleeve.

Moreover coronary heart on my sleeve, one other AI-driven piece of music going viral over the previous few days is an unlicensed model of Ice Spice’s Munch, that includes “Drake” on vocals.

Each Drake and The Weeknd are, in fact, affiliated with Common Music Group (UMG), with each artists releasing their recorded music by way of UMG’s Republic Data.

In one other social media snippet making the rounds this week, an AI ‘model’ of Rihanna – yet one more UMG-affiliated famous person – might be heard singing Beyonce’s hit Cuff It.

Based on a report in the Financial Times last week, Common Music Group (UMG) has requested streaming platforms together with Spotify and Apple Music to dam entry to their content material to any AI platform trying to ‘scrape’ their copyrights.

“We is not going to hesitate to take steps to guard our rights and people of our artists,” UMG wrote to DSPs in March, as quoted by the FT.


A Common Music Group criticism to YouTube lately noticed a ‘cat-rap’ video taken down that contained vocals that replicated, by way of AI, the sound of Eminem’s voice.

The UMG criticism in that case, MBW understands, was for infringement of the music behind the vocals, somewhat than the vocals themselves.


UMG entered into new agreements with each TIDAL and Deezer earlier this yr, underneath which all events intend to discover new artist royalty payout fashions for streaming music.Music Enterprise Worldwide



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