When done effectively, catering sales monitoring gives clear facts about your sales approach. By tracking your sales, you can boost them and turn more leads into customers in the process. Soon enough, you’ll be hosting luxury events in Toronto in no time.
However, without tracking your catering business’ sales properly, it will be difficult for you to gather data that could help you optimize your operations and enhance catering sales. It will even be difficult for you to keep track of your tax refunds in Malta.
Keep in mind that when it comes to determining business success in terms of sales, you can’t manage what you don’t measure. That said, here are the 6 steps on how you can successfully keep track of your catering business’ sales.
Step 1: Choose the KPIs and metrics you want to track.
As we just saw, there are different ways to track sales, and each needs a different set of metrics. Aside from that, your business probably has its own KPIs that tell you quickly how well your pipeline is doing.
Only select KPIs and metrics that are beneficial for your team. Choose the ones that directly help you reach your goals and stick with those. Do not go beyond ten metrics because you can always add metrics later on. Just keep things straightforward for now.
Step 2: Determine your sales process and create a pipeline.
See to it that your sales tracking is actionable. You can do so by setting up a sales process and creating a pipeline where you can put the information you’ve learned to good use.
It will take time, but it is ideal to set up a unique sales process for your catering business if you haven’t already. Look at your current customers and figure out how they went from being a lead to deciding to buy.
You can make your own sales pipeline once your process is done. This lets you see where each of your leads is in the different sales process stages.
Step 3: Put all of your information into one source.
Most of the information you need will come from your CRMS or POS system in Canada, but you may also get some information from other tools.
For simple sales tracking, you need to put all of these different pieces of information in one place. So, you can quickly look at the data and figure out what it means without having to switch between tabs or apps.
Start by deciding where your key metrics’ data is kept. Then, choose where you want to send the data, such as a sales dashboard tool.
Step 4: Turn your data into insights that you can use.
Once you have collected your ideas, it’s time to turn them into something useful. The most efficient method for doing this is to revisit the collected data frequently to provide answers to particular inquiries.
Every month or quarter, schedule some time to review your analysis and implement any necessary changes to your procedure. Data analysis allows you to discover and implement effective solutions to problems.
Step 5: Share what you’ve tracked with the other teams.
Once you’ve set up your system to track sales, it’s time to share what you’ve learned. Setting up a sales tracking system that you can readily share across the other teams will boost collaboration and efficiency.
You can’t gain customers just through sales—the other departments such as marketing, customer service, and product development also have a hand in the process. That is why they should be informed of what you’ve tracked. This way, you and the other teams can work together to ensure the success of your catering business.
Step 6: Make your own system for keeping track of sales.
If you do the steps above, you’ll consistently build a system for improving your sales process. Keep in mind that the catering business landscape continues to change, and there will always be new competitors in the market. And most importantly, the needs of your customers will eventually change. But if you have your system of tracking your sales, you won’t be easily thrown off once these changes unfold.
You can always keep an eye on your sales process and activities and make sure they perform effectively in the current market if you follow the steps outlined above for monitoring the sales of your catering company.