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BTS become first artist to use TikTok’s ‘new release’ promotional tool, for new single ‘Take Two’

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TikTok has been ramping up its music discovery technique over the previous few weeks.

Final month, the app launched a #NewMusic Search Hub, described as a “devoted area for artists around the globe to showcase their new songs and for followers to find their subsequent favourite monitor”.

In accordance with TikTok, the time period ‘New Music’, searched through the #NewMusic had already amassed over 18 billion views on the platform previous to the launch of this official new hub on the app.

The newest section within the enlargement of its discovery capabilities arrived immediately (June 9) within the type of a brand new ‘new launch’ characteristic on the platform.

It lets artists spotlight a brand new monitor to followers for as much as 14 days earlier than launch, and for 30 days after launch.

The primary artist to check out the brand new promotional device is Okay-Pop superstars BTS, who in accordance with TikTok have been essentially the most searched-for music artist on TikTok worldwide between December 2022 and March 2023.

BTS is utilizing the ‘new launch’ characteristic to advertise their new single Take Two, which was launched immediately (June 9).

TikTok has additionally named BTS as “the brand new international face” of its #newmusic initiative, which pulls in content material that includes new releases.

The ‘new launch’ characteristic permits artists to spotlight new releases within the Music Tab, within the For You Feed and on their Music Web page.

To make use of the ‘New launch’ characteristic, artists might want to add music clips to TikTok, and (if these songs are inside the new music promotion interval) artists will see a pop-up to remind them to spotlight the music.


Elsewhere, TikTok has additionally introduced that BTS’ TikTok account will go LIVE utilizing the in-app LIVE characteristic for the primary time on June 17 at 7pm KST.

The LIVE video can be an unique vertical TikTok livestream, which can characteristic a chat present and efficiency by BTS member RM on the banks of the Han River in Seoul.

TikTok can be releasing customised TikTok location tags that followers on the LIVE venue can use to share their expertise on TikTok.

The app confirmed on Friday that BTS handed 60 million followers on TikTok throughout their #10yrswithBTS marketing campaign main as much as the discharge of the brand new single.

The marketing campaign has had over 400 million video views since final Friday, June 2.

 Music Enterprise Worldwide

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