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Ditto Music, edging towards 1m registered artists, goes on hiring spree to fuel international expansion

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Over the previous decade, the story of distribution and label companies platforms for unbiased artists has largely been considered one of acquisition and consolidation.

In 2015, Consider acquired TuneCore for what’s believed to be an eight-figure sum; in 2019, Downtown acquired CD Child as a part of a $200 million deal; in 2021, Sony Music purchased AWAL in a $430 million deal; and earlier this yr, New Jersey-headquartered Vydia was acquired by Larry Jackson’s $1 billion-backed gamma, turning into that firm’s bedrock distribution platform.

Elsewhere, nonetheless, a handful of 100% unbiased label companies platforms proceed to develop their international presence – together with UK-born Ditto Music.

Ditto, based on filings on UK Firms Home, stays totally owned by two British brothers, Lee and Matt Parsons.

The Parsons inform MBW that their distribution and companies enterprise has now surpassed the 900,000 registered artists milestone, 15 years after it was based in music’s ‘obtain period’.

The duo count on their firm to surpass the 1 million registered artists mark by the top of 2023. Additionally they inform MBW that Ditto’s general income – throughout its international distribution/label companies division, plus its artist administration operation – is, in year-to-date phrases, up by roughly 30% YoY


Constructing on that progress, Ditto is now hiring for a spread of recent worldwide roles to develop its Artist & Label Providers enterprise in a number of markets. These Ditto A&LS vacancies embody positions in:

Ditto’s worldwide enlargement comes on the heels of some notable chart success for the corporate, together with its launch and advertising and marketing of the First Lap mixtape by Tunde, which just landed on the Official UK Albums Chart at No.4.

Ditto ran a marketing campaign for that document which included private appearances and CD signings, constructing on Tunde’s efforts in cultivating an natural fanbase.

Matt Parsons says that First Lap’s No.4 UK chart consequence “exemplifies Ditto Music’s position of serving to the unbiased sector join with their audiences, propelling them to new heights”.

“This [No.4 chart success] exemplifies Ditto Music’s position of serving to the unbiased sector join with their audiences, propelling them to new heights.”

Matt Parsons, Ditto Music

As well as, Ditto has landed hits in a lot of fast-growing territories over the previous yr together with Pasilyo by the band Sunkissed Lola, which secured a No.1 chart spot within the Philippines in October. Elsewhere, Vento Forte by MC Jacaré went High 3 in Brazil final summer time and has over 100 million streams on Spotify up to now.

“These exceptional achievements exhibit Ditto Music’s exceptional capability to bridge cultural divides and propel artists to worldwide stardom,” says Matt Parsons.

Ditto’s artist administration division, run by UK-based Matt Dodds, has had its personal successes to shout about. Administration consumer Nathan Dawe has achieved six High 40 singles within the UK up to now, together with his greatest hit up to now, Lighter, hitting No.3.

“Such success highlights Ditto Music’s prowess in artist administration and our dedication to nurturing expertise, making us an interesting vacation spot for professionals looking for a thriving and supportive surroundings,” stated Lee Parsons.

He notes that one other Ditto administration consumer, Large Zuu, has now turn into a “bankable A-list TV common” in UK broadcast circles.

“Though we’ve at all times been inundated with [acquisition inquiries], our ethos is DIY – and we’re proud to stay one of many few firms that follow what we preach.”

Lee Parsons, Ditto Music

When requested if Ditto has confronted acquisition bids of its personal lately, Lee Parsons provides: “We began Ditto with one buyer and constructed persistently to verify we had been a worthwhile firm. Though we’ve at all times been inundated with [acquisition inquiries], our ethos is DIY – and we’re proud to stay one of many few firms that follow what we preach.

“Our unbiased and artist-focused method together with our monitor document of chart success demonstrates Ditto Music’s dedication to offering artists with unparalleled help and alternatives for development.”

Ditto’s newest push to broaden its attain globally, claims Lee Parsons – who additionally runs the Opulous Internet 3.0 platform – “presents unparalleled profession alternatives for people obsessed with music and its enterprise”.

Self-releasing artists utilizing companies like Ditto Music, TuneCore, United Masters and others generated a document $1.78 billion in royalties globally in 2022, up 16.6% YoY, based on Midia Analysis estimates.Music Enterprise Worldwide


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