The use of social media analytics is on the rise as businesses and organizations seek to understand better how people are interacting with their brands online. Thanks to the ever-growing number of social media platforms, as well as the increasing sophistication of analytical tools, it’s now possible to track and measure virtually every aspect of social media activity for a given company or organization.
As a result, organizations today have more data at their fingertips than ever before. So what are some of the best ways to make sense of this glut of information? Continue reading to look at four emerging trends in social media posts.
Social media posts are a rich source of data about the people who create them. Companies must use advanced analytics tools to examine these posts to understand their audiences better.
Companies can look at several aspects of emerging trends on social media posts, including:
- Follower demographics (e.g., gender, age, education level)
- Follower interests (e.g., sports teams, TV shows, restaurants)
- Language used in posts (e.g., frequency of swearing vs. religious terms)
It’s also possible to examine the broader social media landscape by looking at linguistic patterns associated with popular hashtags and trending topics. For example, it’s possible to better understand the public sentiment around current events such as the Olympics and significant political elections by analyzing the language used in related social media posts.
Highly-influential social media users can be invaluable assets for companies seeking to reach new audiences or strengthen existing relationships. Unfortunately, identifying these users can be a daunting task.
Fortunately, social media analytics tools like NetBase Quid help companies identify and assess the influence of their followers. NetBase Quid can measure factors such as:
- Follower engagement (e.g., how often followers share or comment on posts)
- Follower reach (e.g., how many people followers interact with)
- Network overlap (e.g., the number of connections a follower has in common with top influencers)
With this emerging trends, marketers can identify and target influential users based on their social media activities and interests. It allows companies to focus their outreach efforts on audiences most likely to respond favorably to their messages.
One of the most critical aspects of social media analytics is sentiment analysis. It involves identifying and quantifying social media posts’ positive or negative tone.
Sentiment analysis can be of use in several different ways, including:
- Tracking customer satisfaction levels over time
- Tracking the success of marketing campaigns (e.g., ads, promotions) and product launches (e.g., new releases, price changes)
- Assessing public reaction to events such as business closures or layoffs
Social media managers can use this emerging trend to determine whether their strategies positively or negatively impact their brands. Companies can avoid damaging their reputations with disgruntled customers by identifying and addressing unhappy customers early on.
One of the advantages of social media is that it gives companies the ability to target their marketing efforts geographically. It means that businesses can tailor their messages to specific regions or countries based on data collected from social media posts.
Location analysis can help to identify:
- Regions where a company’s products or services are most popular
- Countries where a company’s marketing efforts are most successful
- Trends in customer preferences by region or country
Location analysis is one of the emerging trends that can help businesses identify new markets for their products and services. By understanding which regions are most receptive to their messages, companies can focus their marketing efforts on those areas and see a corresponding increase in sales.
As you can see, social media analytics is a powerful tool that can improve a company’s understanding of its audience. By examining the data collected from social media posts, businesses can gain insight into the interests and behaviors of their followers. This information can improve a company’s marketing strategies, assess the impact of its campaigns, and track customer satisfaction levels. In short, social media analytics can help businesses make better decisions and achieve tremendous success.