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Tuesday, April 16, 2024

Geoff Taylor joins Sony Music as EVP, Artificial Intelligence

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Sony Music Leisure (SME) has employed Geoff Taylor MBE as its first ever Government Vice President, Synthetic Intelligence.

Taylor was beforehand CEO of the BPI – the London-based UK commerce physique that represents the pursuits of the foremost report firms, along with some impartial labels.

Tayor ran the BPI from 2007 to 2022, turning his consideration, amongst different issues, to the business’s combat in opposition to piracy and streaming fraud, along with lobbying for the UK report business’s pursuits in political circles.

In his new EVP function at Sony, Taylor will report back to New York-based Kevin Kelleher, Sony Music’s Chief Working Officer; Taylor can even work carefully with SME’s World Digital Enterprise and Enterprise & Authorized Affairs divisions.

In an inside memo at this time (June 23) confirming Taylor’s arrival at Sony, obtained by MBW, Kevin Kelleher wrote:  “Synthetic Intelligence (AI) has nice significance for the way forward for the music business and, because of this, extra centered consideration on it’s required.”

Kelleher famous that, in his new function, Taylor will “align and assist coordinate the work of each a part of the [Sony Music] enterprise that touches AI”.

Kelleher stated he was “delighted [Taylor] is becoming a member of to assist us efficiently navigate a key second within the historical past of the music business.”

Taylor’s arrival as EVP, Synthetic Intelligence at Sony Music is confirmed simply as AI is changing into an more and more excessive precedence for the worldwide music business.

Final month, Sony Music Group Chairman, Rob Stringer, stated in an investor presentation: “AI guarantees to supply us instruments in order that our artists and writers can create and innovate. It additionally heralds better ranges of perception by machine studying, in addition to potential new licensing channels and avenues for business exploitation. There’s quite a lot of alternative on this space to be enthusiastic about all through our firm.”

Added Stringer: “We’re vastly conscious of the challenges forward [with AI] too. We are going to shield our creators on each stage doable whether or not or not it’s inventive, monetary, or authorized in foundation.”

Stringer continued: “I feel AI will develop into an especially optimistic device within the artist improvement course of. I feel it would assist the most effective creators make wonderful content material. However proper now we’re [mainly] apprehensive concerning the lowest frequent denominator, which is [AI’s role in] flooding platforms with limitless content material of a substandard nature.”

Previous to becoming a member of the BPI in 2007, Geoff Taylor was Normal Counsel and Government Vice-President at our world recorded music commerce physique, the IFPI from 2005-2007.

Earlier this yr, Taylor penned a well-liked op/ed for Music Enterprise Worldwide in which he explored numerous areas that would drive future income progress for the worldwide report business.Music Enterprise Worldwide

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