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Thursday, May 19, 2022

How Can Your Gold Coast Business Benefit From an SEO Strategy?

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The Gold Coast is one of Australia’s most popular tourist attractions. It has enticed Australian families for decades, with its beaches, amusement parks, surf, and hinterland. However, beyond these attractions around the metropolitan zone, there are further opportunities for inner-city businesses.

In fact, according to last year’s statistics, the Gold Coast has 70,812 registered businesses, a figure that is actually expected to skyrocket in the coming years.

Given the enormous potential of SEO for today’s successful businesses, hiring the best company for SEO in Gold Coast should be a top priority.

Businesses must have a robust online presence with a high visitor volume. While there are some simple and inexpensive ways to accomplish this, according to studies, people still prefer organic search results over sponsored advertisements.

If you are looking for ways to improve your company’s online presence, here are three reasons why you should consider SEO as a viable option.

Visibility

The search engine is actually the starting point for most online activities, including product and service research. So, you have to make your website as prominent as possible so that search engines can locate it.

Google, the most popular search engine globally, accounts for 84.14% of the market share. Thus, businesses must prioritise being found on Google and outranking their competitors.

According to studies, 94% of Google clicks originate on the first page, with the top five organic results accounting for 67.6% of all clicks. So, based on the numbers, it’s clear why marketers and business owners must thrive to rank on Google’s first page.

Fortunately, SEO directly contributes to increased exposure. SEO identifies your need for local reach by optimising existing page information, increasing backlinks and content, and deciding which keywords to target.

Unless you’re the FedEx of your industry, clients are unlikely to look for your brand name. So, you’ll need to rely on an SEO strategy that combines the right keywords with the right content to increase your site’s exposure.

Credibility

Well, a high Google ranking also has a virtuous circle effect. When your site frequently appears on SERPs (Search Engine Results Pages), it helps to build trust in your brand.

When people enter terms into Google and other search engines, they often make subconscious mental notes about the rankings of the web pages that appear. These rankings reflect your customers’ trust in you.

As you know, Google’s search algorithm ranks web pages based on over 200 factors. These factors contribute to how Google’s algorithm prioritises the most relevant results for your search queries.

So, if one of those results is your website, people are more likely to regard you as a trustworthy company.

Conversions

Aiming for people to visit your site is one thing, but converting those clicks into a purchase is another.¬†Fortunately, the best service of SEO in Gold Coast not only ensures that you have significant traffic, but you’ll also get website visitors that are looking for your products or services. You can use a more targeted SEO to make each page of your website a point of entry for customers. So, when they’re ready to make a choice, you’ll be their first choice.

Remember that SEO should be viewed as a long-term investment rather than a precise science that produces instant results. So, keep building your SEO plan, and you’ll notice a significant plus over time.

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