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Matt Riley promoted to Managing Director of AWAL in the UK, Victoria Needs and Sam Potts upped to SVP roles

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AWAL has introduced the appointment of its UK govt management group.

Efficient instantly, Matt Riley has been named Managing Director. Based mostly in London, he’ll report on to Paul Hitchman, President of AWAL.

Moreover, Victoria Wants and Sam Potts have been elevated to their respective roles as Senior Vice President for AWAL.

Each executives will report back to Riley.

In his function, Riley will increase his present oversight because the Firm’s Head of A&R, working carefully with Hitchman and AWAL CEO Lonny Olinick to signal new artists and develop AWAL’s international roster.

Since becoming a member of AWAL in 2014, Riley has been liable for signing artists which have reached greater than a billion streams together with Bruno Main, Rex Orange County and Tom Misch.

Moreover, he’s supported the event of worldwide artists Eloise, Lovejoy, MorMor, Shay Lia and The Wombats.

As the corporate’s new Senior Vice President, Wants will add the UK market to her present worldwide advertising and marketing remit for AWAL, persevering with to drive all international artist campaigns and releases.

Previous to her appointment, Wants served as Vice President of Worldwide Advertising for AWAL since 2020, supporting marketing campaign launches for artists similar to JVKE, Jungle, woman in pink and Lizzy McAlpine.

Potts joined AWAL in 2019, as Vice President of Promotion, overseeing the Firm’s UK and worldwide digital accounts group, driving promotional technique with streaming platforms, in addition to overseeing UK radio and TV promotion technique for AWAL artists.

In his new function as Senior Vice President, Potts will proceed to work carefully with the manager management group to maximise viewers improvement and progress methods for AWAL artists throughout digital and conventional media.

AWAL says the announcement of the brand new management group follows its singles chart success within the UK this yr with a debut High 40 chart entry with Lovejoy’s Name Me What You Like and two tracks within the Official UK High 40 largest songs of 2023 thus far: JVKE’s Golden Hour and Lizzy McAlpine’s Ceilings – which spent seven weeks within the UK High 10 singles chart, and charted in 15 territories worldwide.

“I’m actually pleased and tremendous energised having fashioned a formidable management group with Sam and Victoria. We’re working arduous on daily basis to construct a implausible group and tradition at AWAL.”

Matt Riley 

In making the appointments, Hitchman mentioned, “AWAL’s mission is to be the world’s finest artist improvement firm and, by creating a brand new management group for the UK that spans A&R, advertising and marketing and promotion, now we have all the abilities and focus to ship on that intention for UK artists.

“Matt, Victoria and Sam have all confirmed themselves as market leaders of their respective fields and have extremely complementary abilities. The mix might be an unstoppable drive as we glance to take the AWAL enterprise to the subsequent stage within the UK.”

“AWAL’s mission is to be the world’s finest artist improvement firm and, by creating a brand new management group for the UK that spans A&R, advertising and marketing and promotion, now we have all the abilities and focus to ship on that intention for UK artists.”

Paul Hitchman, AWAL

Riley added: “I’m actually pleased and tremendous energised having fashioned a formidable management group with Sam and Victoria. We’re working arduous on daily basis to construct a implausible group and tradition at AWAL, delivering implausible outcomes for our artists by means of arduous work, storytelling and above all a dedication to artist improvement.”

“Seeing the corporate and our artists develop is what will get me up within the morning and I’ve by no means loved coming to work this a lot.”

Sam Potts

Added Potts: “Seeing the corporate and our artists develop is what will get me up within the morning and I’ve by no means loved coming to work this a lot. We’re having extra success now than at any level in AWAL’s illustrious journey from startup to future-facing report firm and are uniquely positioned to be the house of maverick and uncompromising artists with international ambition.”

“To be a part of AWAL UK’s management driving the subsequent part of the enterprise with Matt & Sam is extremely thrilling.”

Victoria Wants

Stated Wants: “To be a part of AWAL UK’s management driving the subsequent part of the enterprise with Matt & Sam is extremely thrilling.

“Working with our impressively strategic, collaborative & artistic advertising and marketing groups on daily basis, it’s a privilege to have the ability to inform the tales of our artists and discover audiences for his or her music in all corners of the world.”

 Music Enterprise Worldwide

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