Legendary music producer and songwriter Nile Rodgers has been named as Apple Music‘s Artist in Residence, specializing in the implementation of Spatial Audio.
Rodgers, a Rock & Roll and Songwriters Corridor of Fame inductee, has performed a big position in creating iconic pop music, each by way of his disco band Stylish and collaborations with music legends akin to Madonna, Diana Ross, David Bowie, Daft Punk, and Beyoncé.
Now Rodgers is bringing his music to Apple Music in Spatial Audio.
Apple Music introduced in Could 2021 that it was including Spatial Audio and Lossless Audio with assist for Dolby Atmos, freed from cost for current subscribers.
The function rolled out a month later, with Apple describing the audio codecs as “the following era of sound.”
Spatial Audio supplies a charming surround-sound encounter the place music emanates from all instructions, enveloping the listener and making music extra multidimensional versus conventional stereo.
Apple Music had earlier mentioned that over 80% of Apple Music subscribers listened to Spatial Audio in 2022, the primary full yr that the function was supplied to subscribers.
Month-to-month performs in Spatial Audio have skyrocketed by over 1,000% in 2022, Apple Music mentioned in January.
“now with Spatial Audio you possibly can have the comfort you need whereas getting a totally immersive audio expertise.”
Nile Rodgers
Rodgers mentioned: “What Apple is doing with Spatial Audio, is the gateway to the long run. Streaming, and the portability that comes with it, has utterly modified the best way we eat music and in the present day all the pieces we do is accompanied by a soundtrack of our favourite songs.
He added: “That got here with a sacrifice to audio high quality audio however now with Spatial Audio you possibly can have the comfort you need whereas getting a totally immersive audio expertise.
Added Rodgers: “Once I first put up my grasp tapes and listened again in Spatial I began to lament the truth that I didn’t have it again then. Like The Beatles in mono our creativity was restricted by the expertise of the time. The truth that I might have executed extra artistically would’ve been unimaginable to me and now because of Spatial Audio I can. This can be a actual present for music lovers.”
Rodgers had already established a reference to Apple Music by way of his radio present, Deep Hidden Which means. The present invitations distinguished and rising songwriters to debate the concepts and inspirations behind their work, providing insights into the creation of songs.
Deep Hidden Which means just lately acquired the award for Greatest Music Particular on the 2023 ARIAs Radio Academy Awards.
“The Beatles in mono our creativity was restricted by the expertise of the time. The truth that I might have executed extra artistically would’ve been unimaginable to me and now because of Spatial Audio I can.”
Nile Rodgers
To mark the start of the brand new partnership with Apple, Rodgers collaborated with Apple Music on a video piece demonstrating his technique of remixing his catalog (in partnership with Hipgnosis Songs and Warner Music) in Spatial Audio with Dolby Atmos.
Within the video, he discusses the inventive intent, technical features, and prospects that Spatial Audio has delivered to his physique of labor.
Within the coming months, Nile Rodgers and Apple Music will arrange varied reside Spatial Audio playback periods and academic occasions, together with a particular night on the Dolby Vine Theater in Los Angeles. Moreover, retail occasions will happen at Apple Retailer places in New York and London as a part of the Today at Apple programming, commencing in June 2023.
The event follows Apple Music’s latest transfer to lift its subscription value of its service within the US and UK from $9.99 / £9.99 to $10.99 or £10.99. Spatial Audio and Lossless Audio are being supplied at no extra price to subscribers.
In distinction, Amazon Music supplies high-definition and ultra-high-definition songs by way of a premium subscription tier referred to as Amazon Music Limitless, priced at $8.99 per thirty days for Prime members and $9.99 per thirty days for non-Prime prospects.
In the meantime, Spotify remains to be within the technique of launching its Premium tier referred to as Spotify HiFi, which was introduced in February 2021 to ship music in CD-quality.
In 2021, a UK-based tech startup referred to as Without end Holdings launched an progressive conversational expertise that includes Rodgers, powered by machine studying. The undertaking, titled Within the Room with Nile Rodgers, allows audiences to work together with the music producer by posing questions by way of voice instructions. This system was developed in collaboration with Common Music UK, the Nationwide Portrait Gallery, and Abbey Street Studios.
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