UK-born artist advertising and marketing platform un:hurd has introduced two new senior appointments, with revered music business executives Paul Trueman and Hazel Savage becoming a member of the platform.
Trueman joins within the newly created function of COO, whereas Savage joins on the corporate’s Board of Administrators.
The information follows the corporate’s current seven-figure funding spherical led by Kobalt Music’s founder and Chairman, Willard Ahdritz.
Paul Trueman joins within the newly created function of COO, tasked with constructing out un:hurd’s automated and bespoke advertising and marketing options and enterprise methods, alongside specializing in organizational construction and processes because the “firm readies for scale”, in accordance with a media launch.
Previous to becoming a member of un:hurd, Trueman was Normal Supervisor at AWAL, operating the UK and Worldwide advertising and marketing and promotion groups.
Having began in 2013 when AWAL was a division of Kobalt Music Group, he helped scale the corporate globally and oversaw the worldwide advertising and marketing campaigns for the likes of Little Simz, Gerry Cinnamon, Lauv, woman in pink, Nick Cave & The Dangerous Seeds, Tom Misch and lots of extra.
Hazel Savage, in the meantime, has joined the un:hurd Board of Administrators, providing “technique, perception and huge expertise”, in accordance with the corporate.
The exec’s firm, Musiio was just lately acquired by SoundCloud the place she works as VP of Music Intelligence.
un:hurd says that it makes use of proprietary expertise and AI to show music and social knowledge into “impactful promotional campaigns” for artists and labels.
The platform has labored with what it says are “among the largest artists and influential report labels on this planet”, alongside partnering with over 25,000 rising artists to develop and develop their audiences and careers.
“I couldn’t be extra thrilled to hitch Alex and the unhurd workforce on this thrilling journey!”
Paul Trueman mentioned: “I couldn’t be extra thrilled to hitch Alex and the un:hurd workforce on this thrilling journey! As our business continues to evolve at such a speedy tempo, impartial artists, labels and managers want a accomplice that may really ship for them.
“un:hurd focus and emphasis on constructing knowledge led advertising and marketing and promotion instruments from each a tech and boutique perspective is actually distinctive and guarantees to stage the enjoying area for artists at each stage of their profession.”
“I believe Alex and I’ve actually complimentary abilities and dealing kinds, so when Alex requested me to go all in it was a simple selection!”
Hazel Savage, VP of Music Intelligence, SoundCloud, added: “I used to be delighted to be requested to hitch the unhurd Board of Administrators. Alex and I’ve been working collectively carefully for some time since I invested within the firm as an ‘angel’, I believe Alex and I’ve actually complementary abilities and dealing kinds, so when Alex requested me to go all in it was a simple selection!
“I can’t wait to observe unhurd develop over the following 12 months, it actually does really feel like a tremendous place to be. And with a tremendous new workers, together with Paul onboard, I really feel like unhurd could be very properly positioned for fulfillment.”
“The expertise that Paul and Hazel convey to the desk from each a advertising and marketing, administration and tech background is invaluable to unhurd.”
Alex Brees, un:hurd
Alex Brees, founder and CEO of un:hurd, mentioned: “The expertise that Paul and Hazel convey to the desk from each a advertising and marketing, administration and tech background is invaluable to unhurd.
“We’re scaling rapidly, and continually innovating and so to have the likes of Hazel and Paul supporting our progress alongside our buyers permits us to make smarter selections, quicker which in flip helps us proceed with our progress with velocity and warning in equal measures.”Music Enterprise Worldwide