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Seat Unique, an online marketplace for exclusive live event tickets, raises $9m in series A fundraising

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London-based on-line market for unique dwell occasion tickets, Seat Unique, has raised £7 million (approx. USD $9 million) in its collection A funding spherical.

The funding, led by London-based agency Nickleby Capital, can even allow Seat Distinctive to reinforce its fan shopping for expertise, in response to a press launch on Monday (June 19).

Current traders together with Richard Flint (board member at LADBible Group and former CEO of Sky Wager) and Simon Murphy (serial entrepreneur, investor and founding father of the TFO Group) additionally participated within the spherical.

Seat Distinctive, based by CEO Robin Sherry, serves as a safe platform connecting followers immediately with venues, golf equipment, and promoters for premium tickets to dwell occasions in sports activities, music, and tradition.

The funding spherical got here after Seat Distinctive surpassed £30 million in ticket gross sales and landed partnerships with over 40 of the UK’s greatest venues, golf equipment and promoters.

The platform is presently providing VIP entry to sports events akin to The Ashes 2023, Liverpool FC and Manchester United’s upcoming matches, Components 1 and Wimbledon, in addition to VIP concert tickets for touring artists together with Niall Horan, The Who, Pink Sizzling Chili Peppers, Harry Kinds, Pink and Rod Stewart.

“To shut such a notable spherical of funding within the present local weather demonstrates not solely the chance forward of us, however the development we have now made since we first launched our market and the constructing blocks we created by means of 2020 to then seize the chance that got here from Covid.”

Robin Sherry, Seat Distinctive

“We’re completely delighted to have accomplished our Collection A with Nickleby Capital. From the start, Nickleby acknowledged the issue we have been making an attempt to resolve, and believed in our capability to resolve it,” stated Sherry.

“To shut such a notable spherical of funding within the present local weather demonstrates not solely the chance forward of us, however the development we have now made since we first launched our market and the constructing blocks we created by means of 2020 to then seize the chance that got here from Covid.”

The proceeds from the fundraising will assist the corporate’s enlargement into new sectors and markets, whereas strengthening partnerships with occasion organizers and venues.

Saav Shah, Managing Accomplice of Nickleby Capital, stated: “Because the first assembly, we have been impressed with Seat Distinctive’s worth proposition in creating a brand new area of interest in a historically archaic market. We’re excited to be a part of the journey with Robin and the group on their progress forward.”

Shah will likely be becoming a member of Seat Distinctive’s board following the funding spherical.

The fundraising comes as Seat Distinctive advantages from the continued restoration in dwell occasions after the pandemic upended the trade in 2020.

Concert events big Dwell Nation just lately reported that Ticketmaster bought 15,000 tickets per minute in North America alone throughout the first quarter. 

As dwell occasions have returned, ticketing platforms like DICE and Lyte have additionally attracted important investments from backers.

Music Enterprise Worldwide

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