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Sony Music Masterworks acquires live music and events company Proactiv Entertainment

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Sony Music Masterworks, a division of Sony Music Leisure (SME), has acquired a majority stake in Barcelona-headquartered Proactiv Leisure, a producer of stay music and experiential occasions worldwide.

In a press release issued Thursday (Might 18), Masterworks described the acquisition as “the newest in a sequence of strategic partnerships and agreements advancing Sony Music Masterworks’ development as a multi-faceted worldwide leisure enterprise.”

As a part of the deal, Proactiv’s Managing Director, Nicolas Renna, will proceed to guide the enterprise.

His father, Horacio Renna, launched the corporate in 1987, and it has since turn out to be a serious participant within the stay leisure house, producing performances in Spain by Andrea Bocelli, Malu, Juan Luis Guerra and others.

The corporate can be identified for its productions based mostly on worldwide IP, comparable to Hamilton, Disney on Ice, The Lion King, WWE Stay, Monster Jam, Harry Potter In Live performance, Star Wars In Live performance and Peppa Pig, amongst others.

Masterworks has been following a constant technique of partnerships and acquisitions lately.

In 2018, it purchased a stake in – and finally acquired all of – Raymond Gubbay Ltd, the live performance and promotion firm shaped by the London impresario of the identical identify.

The corporate focuses on combining particular results with classical music to create such exhibits as John Williams Spectacular, Zimmer vs. Williams and Sci-Fi Spectacular.

The next yr, Masterworks purchased Los Angeles-headquartered Milan Data, which focuses on movie and TV soundtracks. Milan launched the soundtracks to Ghost, Backdraft, Deadpool, The Revenant and lots of different different motion pictures. Amongst its first initiatives underneath the Masterworks umbrella was the soundtrack to HBO’s Succession.

That yr it additionally acquired UK-headquartered Senbla, a live performance promotion and manufacturing firm that had labored with artists together with Ennio Morricone, Delicate Cell, Burt Barcharach and Sophie Ellis-Bextor, amongst others.

“With the help of Mark Cavell and the remainder of the workforce throughout SME’s world community, we are going to entry new territories, develop our portfolio of properties and generate feelings to new audiences.”

Nicolas Renna, Proactiv Leisure

In 2020, Masterworks inked a strategic partnership with classical music publishing firm Smart Music Group. On the time, the London-headquartered firm owned or managed some half 1,000,000 copyrights and represented practically 100 composers and songwriters working in classical music, opera, ballet, movie, TV and promoting.

That was adopted up in 2022 with Masterworks’ acquisition of a majority stake in MAC International, a Dubai-headquartered live performance promotion, occasions, expertise administration and manufacturing firm. The corporate produces live shows throughout the UAE, Bahrain, India, Oman, Qatar and Saudi Arabia, and works with shoppers such because the Dubai Opera and Saudi Aramco.

Masterworks’ acquisition of Proactiv was facilitated by Broadway dealmaker Lisbeth R. Barron, by her agency Barron Worldwide Group LLC. Barron initiated the transaction, and represented Proactiv as its strategic and monetary advisor.

“At present begins a brand new period of success, made even better by a associate with such nice historical past and world-class capabilities.”

Horacio Renna, Proactiv Leisure

The take care of Masterworks will “take Proactiv Leisure’s enterprise to the following degree and assist extra main artists and types join with followers by high-quality productions globally,” Sony Music Masterworks President Mark Cavell mentioned in a press release.

“They’ve a robust imaginative and prescient and key artistic relationships world wide. Taken along with Sony Music’s experience, assets, and broad portfolio of stay leisure properties, we look ahead to creating much more modern stay experiences for audiences in all places.”

Masterworks and Proactiv “share imaginative and prescient and values, and we’re firmly dedicated to creating a world chief in manufacturing and promotion of stay experiences,” Nicolas Renna mentioned.

“With the help of Mark Cavell and the remainder of the workforce throughout SME’s world community, we are going to entry new territories, develop our portfolio of properties and generate feelings to new audiences.”

Proactive founder Horacio Renna added: “At present begins a brand new period of success, made even better by a associate with such nice historical past and world-class capabilities.”Music Enterprise Worldwide

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