Seven months after Tencent Music Leisure struck a partnership with US music media model Billboard to advertise the event of Chinese language music globally, the pair at the moment are launching a worldwide authentic music competitors referred to as THE ONE.
Worldwide singers, songwriters and musicians together with TIA RAY, Lenka and Greyson Probability have been tapped to function ambassadors for the competitors, Billboard China said Tuesday.
The competitors might be divided into three classes: Musical Work, Recent Face and Label, permitting songwriters, rising musicians and labels to audition based mostly on their respective fields.
Beneath the Musical Work class, the competitors will gather works from the world over via TME’s Qimingxing Music Assistant. TME and Billboard have invited Chinese language authentic musicians resembling Chicken Zhang, L.T. and Ma SiWei, Mikey Jiao and Chen Zhuoxuan to take part.
The Recent Face class will mix with Tencent Musician Platform’s New Forces venture to select artists within the new technology.
“With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music trade companions, bringing extra high quality authentic works and thrilling performances to music lovers around the globe.”
Beneath the Label class, the members will submit their authentic music works and submissions might be judged in accordance with the standard of music creation and the range of music types.
Tencent Music, via its QQ Music platform, will work with Billboard China in integrating its expertise and consumer insights within the Chinese language music trade to offer musicians with a full vary of providers ranging from the primary demo recordings to the discharge of songs.
As of the tip of 2022, TME — which operates QQ Music, Kugou and Kuow — had 88.5 million paying customers, up 16.1% from a yr in the past.
The works of THE ONE winners might be distributed globally via TME Music Cloud for rollout in digital music channels like Spotify, Apple Music, YouTube and others.
Winners may even obtain promotional site visitors help and core sources from TME’s numerous platforms together with QQ Music, Kugou Music, Kuwo Music and Tencent Musician Platform.
They may even be featured on the Billboard China grasp music record Golden Ears and honorees could have the possibility to hitch a particular collaborative efficiency with Billboard Dwell in Shanghai.
“With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music trade companions, bringing extra high quality authentic works and thrilling performances to music lovers around the globe. TME will proceed the exploration of worth patterns for the development of Chinese language music’s world affect, supporting and accompanying the beginning and bloom of high-quality authentic Chinese language music,” Billboard China mentioned.
Again in September, TME mentioned its partnership with Billboard China goals to “shine a lightweight on the various tales of Chinese language music artists earlier than an expansive world stage.”
Billboard launched its Chinese language arm in August 2022 to offer a platform for Chinese language musicians to share their music to a worldwide viewers.
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