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Universal’s merch company Bravado makes series of leadership appointments

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Common Music Group’s (UMG’s) merchandise and model administration firm, Bravado has introduced a sequence of management appointments.

Alyssa Tobias has been named Vice President, Head of Inventive Companies; Invoice Ashton, Head of A&R; Keith Taperell, Vice President, World Model Partnerships and Vitality Advertising and marketing; and Kim Youngberg, Head of Authorized efficient instantly.

Alyssa Tobias has been named Vice President, Head of Inventive Companies. Tobias, an artist and artistic director, will head up Bravado’s world artistic workforce.

Previous to Bravado, Tobias not too long ago held the place of SVP, Inventive at Reside Nation Merchandise the place she constructed and oversaw the artistic growth and design for his or her roster of artists and types.

Tobias started her profession as a designer at Island Information/Def Jam Recordings earlier than becoming a member of The Araca Group as SVP, Inventive the place she constructed the design workforce from the bottom as much as deal with artistic for the music, theater, and studio leisure industries.

Tobias is predicated in Los Angeles and reviews to Bravado’s Basic Supervisor, Jesper Poulsen.

Invoice Ashton has been named Head of A&R the place he’ll give attention to figuring out and serving to to develop rising artists by means of merchandise and model administration.

On this newly created function, Ashton will drive new business and artistic alternatives for Bravado’s roster of artists and types.

Most not too long ago, Ashton was Managing Director for Songkick the place he labored to place the live-music vacation spot for fulfillment by means of improvements in know-how and led Songkick to its biggest profitability in its 14-year historical past.

Previous to his time at Songkick, Ashton was SVP of Warner–Elektra–Atlantic (WEA)’s Artist Service Worldwide division, and started his tenure at WEA as Basic Supervisor, the place he oversaw the corporate’s direct-to-fan technique and eCommerce enterprise, Artist Area & Insound.

Previous to working with WEA, Ashton was in management positions at Scorebig Inc., Reside Nation Leisure, and Ticketmaster.

Ashton began his profession because the supervisor of the Blue Observe Jazz Membership in New York. He’s based mostly in New York and reviews to Matt Younger.

“As Bravado’s roster continues to increase, our firm has developed to make sure that we’re giving our artists best-in-class help and companies and excited to announce that Alyssa, Invoice, Keith and Kim have joined our management workforce.”

Matt Younger, Bravado

Keith Taperell, in the meantime, has been named Vice President, World Model Partnerships and Vitality Advertising and marketing.

Taperell joined Bravado in 2020 as UK Vice President of Gross sales & Retail, the place he has been spearheading Bravado’s artist and fan engagement.

Delivering native experiential retail initiatives such because the Elton John takeover of the Nook Store at Selfridges London and the Queen Pop Up retailer on Carnaby Avenue. In addition to quite a few world model product collaborations resembling Bob Marley x Adidas x Ajax; The Beastie Boys x Champion Athletic; The Rolling Stones x The Nice Frog; and Elton John x Palace Skateboards.

On this newly created function, based on the corporate, Taperell will “carry his experience in evaluating and curating cultural moments and alternatives for Bravado’s expansive roster of artists on a world scale”

Previous to Bravado, Taperell spent a lot of his profession within the attire and footwear branded sector. Having beforehand held senior administration positions at globally iconic manufacturers Converse, Levi’s, Carhartt and Timberland. Taperell is predicated within the UK and reviews to Bravado’s SVP, World Licensing, Lisa Streff.

Kim Youngberg has been named Head of Authorized, a job targeted on exterior enterprise growth whereas offering authorized management for the corporate’s world enterprise.

Youngberg will work throughout artist groups, retail, e-commerce and UMG’s manufacturers and labels. Previous to becoming a member of Bravado, Youngberg was a associate at The Davis Agency.

Previous to her tenure at The Davis Agency, she served as Basic Counsel of Screenvision Media, the place she oversaw all authorized features and negotiations.

Early in her profession, she was the SVP of Enterprise and Authorized Affairs for Wind-Up Information, the place she not solely labored on report and publishing offers but additionally helped set up Wind-Up’s merchandising firm.

Youngberg started her authorized profession at Davis Shapiro & Lewit, a number one music legislation agency, the place she served as outdoors counsel for Def Jam Recordings, Rawkus Information, and Republic Information. Youngberg is predicated in New York and reviews to Matt Younger.

In making this announcement Matt Younger, President of Bravado, mentioned: “As Bravado’s roster continues to increase, our firm has developed to make sure that we’re giving our artists best-in-class help and companies and excited to announce that Alyssa, Invoice, Keith and Kim have joined our management workforce.”


These appointments come a yr after introduced what it referred to as the “centralization” of each the Bravado and Epic Rights licensing rosters.

The brand new construction has seen Epic Rights’ SVP World Licensing, Lisa Streff, oversee world licensing methods throughout each firms.

Bravado and Epic’s centralized world roster consists of the likes of AC/DC, Blackpink, David Bowie, Def Leppard, Weapons & Roses, Justin Bieber, KISS, Slipknot and The Weeknd, amongst others.Music Enterprise Worldwide

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