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V Pappas steps down as TikTok COO; Ex-Disney exec Zenia Mucha joins firm as brand, communications chief

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TikTok’s Chief Working Officer Vanessa ‘V’ Pappas, is stepping down from the function after practically 5 years with the short-form video platform.

“Given all of the successes reached at TikTok, I lastly really feel the time is correct to maneuver on and refocus on my entrepreneurial passions,” Pappas stated in an electronic mail to employees, which they made public on Twitter on Friday (June 23).

Pappas, who additionally served as TikTok’s interim head, has helped foyer the US authorities to maintain TikTok working within the US.

Pappas had earlier estimated that if a US ban of TikTok was in place for six months, over 80% of its every day customers wouldn’t return to the platform.

Reflecting on the challenges confronted by TikTok throughout their tenure, Pappas stated: “Collectively we additionally confronted a few of the business’s most unprecedented challenges, and I’m extremely humbled to have been capable of assist steer the corporate throughout such intervals, and I take every lesson with me.”

Pappas spearheaded a number of initiatives aimed toward supporting creators and increasing the platform’s viewers, together with the “tradition of credit score” and “visionary voices” packages. Moreover, they performed a key function in selling transparency and accountability within the business by way of initiatives just like the Content material Advisory Council, Transparency Facilities, and APIs for researchers.

“Collectively we additionally confronted a few of the business’s most unprecedented challenges, and I’m extremely humbled to have been capable of assist steer the corporate throughout such intervals, and I take every lesson with me.”

V Pappas

Following their resignation, Pappas will transition into an advisory function, offering help to TikTok CEO Shou Chew and the platform’s govt crew.

Individually, Deadline reports, citing a memo from Chew, that Disney’s former Chief Communications Officer, Zenia Mucha, has been appointed in a newly shaped function of Chief Model and Communications Officer at TikTok.

Mucha spent 20 years at Disney earlier than leaving the leisure big in 2021.

“In her new function as TikTok’s Chief Model and Communications Officer, Zenia will deal with advancing the strategic imaginative and prescient of our model and advising key companies. She can be answerable for overseeing the next key company features: World Advertising and marketing and World Communications,” stated Chew.

Chew stated Mucha led a 500-person world media relations crew at Disney and led communications for all of Disney’s strategic enterprise initiatives, together with the corporate’s acquisitions of Pixar, Marvel, Lucasfilm, and twenty first Century Fox.

Previous to her appointment, Mucha coached Chew — alongside David Plouffe and Jim Messina, veterans of Barack Obama’s presidential campaigns — for a congressional listening to in March, in line with The Wall Road Journal.

This was confirmed by Chew in his newest memo, saying: “I’ve been lucky to spend so much of time with Zenia over the previous few months in her function as a marketing consultant and have significantly benefited from her counsel and perspective.”

The modifications in management at TikTok coincide with a broader reshuffling of roles inside the firm. Adam Presser, the corporate’s present Chief of Workers, will develop into Head of Operations, in line with the memo obtained by Deadline.

Presser, who joined TikTok in April 2022, will now be tasked with World Operations together with Content material, Consumer Operations, and Distribution. He can even proceed to guide the Mission Administration Workplace.

Chew additionally instructed employees that Lindsay Thomas and Kim Pham will be a part of the Mission Administration Workplace, whereas Nicole Iacopetti, Isaac Bess, Seth Melnick, and the Regional Operations and Advertising and marketing Leads – Wealthy Waterworth, Kim Farrell, Yoichi Sato, Angga Putra, Kinda Ibrahim, and Marisa Hammonds – will report back to Presser.

You may learn Chew’s full memo, obtained by Deadline under:


Staff,

We have now some vital modifications coming to our management crew that I need to share with all of you.

After practically 5 years as a valued chief on TikTok’s govt crew, V. Pappas has determined to step all the way down to refocus on their entrepreneurial passions. As a part of that, they are going to be exiting as COO, and along with their new pursuits can be serving as a strategic advisor to the corporate. I need to take this chance to thank V for his or her many contributions through the years. All through their time at TikTok, they’ve been instrumental in rising the enterprise, advocating for the corporate, elevating our product choices and advertising campaigns, and fostering a optimistic neighborhood of creators and customers. They’ve had a big and lasting impression and we’re really grateful for his or her tireless efforts. I do know V is trying ahead to this subsequent section of their profession, and we want all of them the very best of their new capability and future endeavors.

As we proceed to evolve our organizational construction, I’m happy to share the next new modifications. Adam Presser, present TikTok Chief of Workers, will develop into TikTok’s Head of Operations. 20-year Disney veteran Zenia Mucha will be a part of the corporate within the new function of TikTok’s Chief Model and Communications Officer.

In his new function as Head of Operations, Adam will assume accountability for World Operations, which incorporates Content material, Consumer Operations, and Distribution, whereas persevering with to guide the Mission Administration Workplace. On this capability, he’ll search to additional develop the voices of TikTok’s vibrant and various ecosystem and drive nearer cross-divisional strategic planning and collaboration, in an effort to carry to life our mission of inspiring creativity and bringing pleasure to individuals by nurturing and supporting creators, customers, and companions worldwide. 

Lindsay Thomas and Kim Pham will be a part of the Mission Administration Workplace and Nicole Iacopetti, Isaac Bess, Seth Melnick, and the Regional Operations and Advertising and marketing Leads – Wealthy Waterworth, Kim Farrell, Yoichi Sato, Angga Putra, Kinda Ibrahim, and Marisa Hammonds – will report back to Adam.

Since becoming a member of TikTok in April 2022, Adam has led the TikTok PMO (Mission Administration Workplace) crew, chargeable for driving strategic planning, supporting the execution of enterprise priorities, and guiding the event and implementation of key initiatives which can be meaningfully impacting the corporate. Over the previous 12 months, he led the undertaking administration of EU Knowledge Safety (Mission Clover), supported key Authorities Relations and Comms-led efforts, and has pushed TikTok enterprise technique and alignment in pursuit of our 3-5-year plan. Previous to becoming a member of TikTok, Adam served as Govt Vice President, Worldwide at WarnerMedia, and the Head of WarnerMedia China, Australia, and New Zealand. Adam’s mandate throughout these areas included the distribution and advertising of WarnerMedia’s world movies and TV sequence, the manufacturing of native language movies and TV sequence, the operations of the corporate’s TV networks and the administration of its ancillary companies akin to Video games, Shopper Merchandise, and Themed Experiences. As well as, he additionally led WarnerMedia Worldwide House Leisure Licensing. 

In her new function as TikTok’s Chief Model and Communications Officer, Zenia will deal with advancing the strategic imaginative and prescient of our model and advising key companies. She can be answerable for overseeing the next key company features: World Advertising and marketing and World Communications.

Zenia brings huge expertise and experience from the leisure business and we’re looking forward to her to hit the bottom operating. As Senior Govt Vice President and Chief Communications Officer for The Walt Disney Firm, she led a 500-person world media relations crew and performed a key function in elevating Disney to one of the crucial admired corporations on the earth. Zenia served as Disney’s high spokesperson for over 20 years, main communications for all of Disney’s strategic enterprise initiatives, together with the acquisitions of Pixar, Marvel, Lucasfilm, and twenty first Century Fox, in addition to the launch of D23, the first-ever official Disney fan membership, with members in 35+ nations, and the opening of Disney’s first theme park and resort in Mainland China, Shanghai Disney Resort. All through her profession, Zenia has had a unprecedented observe file of advising the highest-level company executives on strategic and disaster communications, media and investor relations, repute administration, model optimization, and worker relations. 

I’ve been lucky to spend so much of time with Zenia over the previous few months in her function as a marketing consultant and have significantly benefited from her counsel and perspective. She has large instincts and has a powerful imaginative and prescient for a way finest to develop and help the enterprise. She and I agree that within the spirit of At all times Day 1, it’s important that we widen the aperture of our Advertising and marketing and Communications features to additional fortify TikTok as a beloved model and one of the crucial trusted leisure platforms on the earth. With Zenia’s huge experience and deep expertise, we’re effectively positioned to take action successfully. 

Kate Jhaveri, Jodi Seth, Hilary McQuaide, Erin Fors, and the Regional Communications Leads – Sophy Silver, Renata Polatti, Irina Pavlova, Rola Abu Hassan, Cheryl Lengthy, and Tsubasa Sato – will report back to Zenia. 

As we embark on this subsequent chapter, we’re grateful to Zenia and Adam for his or her help and enthusiasm, and stay up for working intently with them as we evolve and Develop Collectively. I’d additionally prefer to thank V once more for his or her contributions and continued dedication to the corporate. This is a vital time for our firm, and I’m assured that we’re in a powerful place to match the alternatives forward of us. Thanks for all you proceed to do and sustain the good work!

ShouMusic Enterprise Worldwide



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