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Thursday, June 13, 2024

Warner Music Group ventures into games publishing with ‘Invector: Rhythm Galaxy’

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Warner Music Group is taking its first steps into video games publishing with the upcoming launch of Invector: Rhythm Galaxy, co-developed by Swedish recreation studio, Hey There Video games.

In response to a press launch, Invector is a narrative-driven rhythm recreation that can transport gamers to “celestial landscapes whereas mastering the beat of chart-topping hits” from artists comparable to Charlie Puth, PinkPantheress, Duran Duran, and extra.

Set to launch on July 14, the sport will initially be accessible on PC, WMG stated in a press launch.

The partnership comes a yr after WMG teamed up with STYNGR, a platform providing pre-cleared music for video games and the metaverse, that can see the label provide recreation builders with entry to pre-licensed tracks from parts of its music catalog.

It additionally marks WMG’s newest gaming enterprise after it launched Rhythm Metropolis, which it described in January as “a first-of-its-kind music-themed social roleplay expertise” on youngsters gaming platform, Roblox. WMG invested in Roblox in 2020.

Most just lately, Warner Music stated its partnership with Hey There may be a part of its efforts to ship “thrilling, interactive experiences that take the musical expertise past sound”.

“This enterprise into gaming showcases our dedication to reimagining the boundaries of music and the way it’s outlined by artists and followers alike inside our evolving ecosystem.”

Oana Ruxandra, Warner Music Group

“This enterprise into gaming showcases our dedication to reimagining the boundaries of music and the way it’s outlined by artists and followers alike inside our evolving ecosystem,” stated Oana Ruxandra, Chief Digital Officer and EVP, Enterprise Growth, WMG. 

“Invector: Rhythm Galaxy intertwines the facility of music with the interplay of gaming to construct energetic, immersive experiences for followers and new income streams for WMG’s artists.”

The sport’s launch observe the success of AVICII Invector, a rhythm music recreation co-developed by Hey There and the late EDM celebrity, Avicii. The sport was launched in December 2019 for PlayStation 4, Xbox One and PC.

WMG says Invector: Rhythm Galaxy raises the bar by harnessing WMG’s roster of worldwide artists and its catalog of recorded music.

Oskar Eklund, CEO and Founding father of Hey There Video games, stated: “At Hey There Video games, our unwavering ardour for music and gaming fuels our drive. Lots of our group members are proficient musicians themselves.

“We’re so excited to convey this recreation to the subsequent stage with Warner Music Group and their wonderful artists. We will’t wait for everybody to expertise the magic of Invector: Rhythm Galaxy firsthand.”

WMG’s enlargement into gaming comes as the corporate has been actively concerned within the Web3 house. The corporate has been exploring alternatives within the metaverse and just lately sought an govt with gaming experience to guide its metaverse technique. 

The corporate has additionally fashioned partnerships with metaverse companies comparable to NFT market OpenSea, digital gaming world The Sandbox, and gaming developer Splinterlands, aiming to supply platforms for choose WMG artists to attach and broaden their fan communities within the Web3 setting.

Music Enterprise Worldwide


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