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Warner Music’s WMX launches visual podcast series exploring The Notorious B.I.G.’s final album

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WMX, Warner Music Group’s artist companies, media and inventive content material division, is ready to launch a visible podcast collection exploring the legendary closing album of The Infamous B.I.G.

The collection, entitled Iconic Information: Life After Loss of life, launched this week on The Roku Channel, hosted by radio character Angie Martinez. It is going to premiere on Roku’s new WMX Hip-Hop channel (Ch. 1137).

Viewers may also watch the visible podcast on The Infamous B.I.G’s YouTube Channel, and listeners can stream the podcast on all main audio podcast platforms starting Might 1.

Martinez shall be joined by hip hop artists who took half within the creation of, or have been influenced by Biggie’s 11x-platinum double-LP magnum opus.

Friends within the eight-episode podcast embrace Lil Stop, Fats Joe, Pusha T, Rick Ross, and Too $hort and different shock appearances.

The podcast will give attention to Life After Loss of life (1997), Biggie’s closing album. Martinez and her company shall be discussing the making of the album and discover its cultural influence. 

“It’s an honor to host the first-ever season of Iconic Information. Biggie was, and nonetheless is, one of the crucial necessary artists of our lifetime and Life After Loss of life is a masterpiece,” mentioned Martinez.

“To collaborate with WMX on this collection has been an unbelievable expertise. It’s particularly significant as we additionally pay homage to 50 years of hip hop and the way it’s modified the course of historical past.”

Martinez, a Radio Corridor of Famer, has virtually 25 years of radio expertise and has interviewed numerous artists and icons like Michelle Obama and Taraji P. Henson.

Martinez can also be a New York Occasions best-selling creator, actress, tv host, and Grammy-nominated recording artist. Final 12 months, she launched her hit podcast, IRL with Angie Martinez. Martinez is the chief producer of The Infamous B.I.G. podcast collection, alongside WMX’s Kevin Hofman.

The collection is directed by Bonsu Thompson, in collaboration with the Property of Christopher Wallace.

Wayne Barrow, supervisor of The Infamous B.I.G., mentioned: “The Infamous B.I.G. is a once-in-a-lifetime expertise. His work has been examined and reviewed earlier than, however this collection gives new tales and firsthand accounts by the those that have been there. It’s one thing particular.”

Ben Clean, President, Media & Inventive Content material, WMX, added: “We’re excited to have the ability to share tales concerning the albums which have formed total generations so profoundly – starting with Biggie’s Life After Loss of life.”

“The launch of Iconic Information embraces the large urge for food and wish for distinctive content material tailor-made for genre-specific audiences. WMX lives at a crossroads the place artists, content material, and experiences converge to achieve music followers the place they’re, and this thrilling collection is the primary of many boards wherein we’ll proceed to inform the tales concerning the artwork that shapes and conjures up our tradition.”

The Infamous B.I.G.’s birthday and anniversary milestone was not too long ago celebrated by way of marketing campaign featured field units, reside occasions (together with an Empire State lighting ceremony), and a collaboration with Atlantic artist Ty Dolla $ign for the one G.O.A.T. It was organized by the crew of Kevin Gore, President of International Catalog at Warner Music Group.

Biggie’s visible podcast on Roku follows WMX’s partnership with Roku in December, marking WMX’s enlargement into the connected-TV house.

The launch of Biggie’s visible podcast comes amid the rising recognition of podcasts. Spotify, the world’s most dominant music streaming app, has invested closely in its podcast enterprise.

Spotify not too long ago launched a brand new device to let radio broadcasters flip their audio content material into on-demand podcast content material.

In 2020, Spotify launched creator-made video podcasts globally without cost and Premium customers.

“Many podcast followers love watching their favourite podcasts as a lot as they get pleasure from listening to them… By way of these visuals, followers can get to know their favourite podcast hosts even higher, and creators can extra deeply join with their audiences,” Spotify mentioned on the time.

Music Enterprise Worldwide


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